Do you feel overwhelmed with your remodeling business? Don’t know where to invest most of your time and money? Spending hours and dollars on marketing research can leave you in a state of confusion. Focus on the following basics and expand your marketing efforts into other areas. Remember to keep your target audience in mind when working on your marketing plan. Knowing who to reach will help you make the right decisions when it comes to choosing the right dock material.
1. High-Quality Website
An online presence is more important than ever. Your website is one of the most important elements that you will need as a home improvement contractor. You should review your website on a monthly basis for changes and improvements, and annually for refreshes. On average, you can do these large refreshes every year or every two years.
For now, though, you should focus on increasing traffic to your website. This is reflected in your online storefront. Make sure your design is clean and simple. It should become a website where your readers will want to hang out online. This platform should cause them to learn more about your products and services.
As social media platforms continue to crash and fall, one thing will remain– your website. Most of the content that you post on that social media is also on your blog, gallery, pages, and photo gallery. When a social media platform disappears, so will all of the content you worked so hard to create.
2. An Updated Blog
Blogs are costly and time-consuming. But they’re an important investment for your home improvement company. Your blog will be on your website forever. Future customers will read your archives to get to know you and your business.
Since search engines index your keywords, future customers will have an easier time finding clients. These search engines love high-quality written content. One of the biggest reasons to have a blog in the home improvement and remodeling industry is because it gives you a sense of credibility. It proves that you an expert in your industry.
Your readers will flock to your blog and want to know more about remodeling topics. They’ll develop a sense of trust in you before meeting you. Your blog is also the ideal place for potential customers to look at your previous projects with dock material. They want to know more about that remodeling project you recently completed.
3. Social Media Accounts
Social media is a hot topic these days. It’s ideal for meeting new people and keeping touch with others. It’s also one of the most cost-effective forms of marketing. Social media marketing is a must for every type of business.
Consider the types of platforms you want to spend more time on. Where does your audience spend most of their time? Choose two or three in the beginning so you don’t get overwhelmed. Create a high-quality logo that best represents your brand.
4. E-Mail & Direct Mail Newsletter
Since most of your leads come from referrals, you need ways to keep in touch with those clients. Reaching out to each person through e-mail and direct mail is the best solution. You should create both an e-mail newsletter and a direct mailer. You want to make sure that you’re reaching everyone on your list in some way or form.
The last thing you need is for customers to use your services and to forget about you. When working on your e-mail or direct mail newsletter, keep your copy as light as possible. You don’t want to bog your readers down with technical jargon such as dock supplies and dock construction. Remember that the best content is one that has a consistent style and theme.
5. Community Involvement
Getting involved with your community through sponsorships or volunteering allows you to give back and for potential customers to find you. Don’t forget to take high-quality photos that share your community involvement and post them on your blog and social media. And don’t forget to thank the charities and organizations you partnered with. Tag them in your social media posts and reach out to them.
Any awareness that you bring to a cause, charity, or organization is greatly appreciated. You should also work on finding partnerships that reflect your brand’s mission and values. This makes community involvement more fulfilling and fun.
6. High-Quality Photos
Photography is essential in the home improvement and remodeling industry. You should take high-quality photos of each of your dock construction projects. It should be the first thing that comes to your mind when working with clients. That doesn’t mean you have to invest thousands of dollars on a photo shoot.
You should also take photos of the dock supplies you use. When you take pictures of your dock accessories, take several snapshots. Individual snapshots of your dock accessories will allow your customers to better understand your projects.
With the increased competition in the dock construction industry, the cost to shoot a project is affordable. You’ll get more mileage out of your photos when you share them on various platforms. You can use them on your blog, social media accounts, and website. Your photos are the first thing your readers will see and will have them sticking around.
This guide should help you feel more confident in focusing your time and money in the right marketing tactics. If you’re a remodeling contractor who doesn’t have time to focus on marketing, then you should work on each of these steps slowly. As they say, slow and steady wins the race.
